Now with built-in AI Assistant powered by Claude

The School CRM That
Understands You

Ask your CRM anything — student data, fee reports, attendance trends. Create objects, send announcements, and configure your system in plain English. All powered by AI.

Starting at ₹999/mo · 14-day free trial · No credit card required

Ask Your CRM Anything

OptiCRM includes a built-in AI Assistant powered by Claude. Query your live institutional data, generate reports, and configure your CRM — all in plain English.

Natural language queries on live student, fee, and attendance data
Strict guardrails — CRM-only, role-based, institution-scoped. No cross-tenant access
15 CRM tools — search records, run reports, create objects, send announcements
Plan-gated: Professional gets data queries, Enterprise gets full configuration
Read AI Docs
AI Assistant
Powered by Claude
How many students have outstanding fees?
Queried your data
Based on your institution's records, here's the summary:
142 students have outstanding fees
Total outstanding: ₹18,47,500
Overdue (past due date): 89 students
Send a fee reminder to their parents
Created announcement
Done! I've published a fee reminder announcement targeted to the parents of 142 students with outstanding fees.
Show attendance today List all custom objects Monthly fee report

Everything Your Institution Needs

Two powerful products, one platform. Manage your entire institution and deliver world-class learning experiences.

Complete Campus Operations

From attendance to calendars — everything integrated. No more spreadsheets, no more scattered tools.

23

Custom field types (Salesforce-style builder)

11 Roles

RBAC with field-level security & sharing rules

9 Charts

Report builder with pivot tables & scheduling

Multi-Tenant

Each school gets its own subdomain

Built Like an Enterprise CRM

OptiCRM isn't just another school management app. It's built on a dynamic entity system that gives you the flexibility of an enterprise CRM with the simplicity of a modern SaaS product.

Every module is connected. Students, fees, attendance, academics, and communication all work together seamlessly. Custom objects let you extend the platform without limits.

Custom Object Builder
Formula Engine (30+ functions)
Visual Layout Designer
Workflow Automation
Row-Level Data Isolation
Razorpay Payment Gateway

Get Started in 4 Simple Steps

From signup to fully operational — OptiCRM gets your institution up and running fast.

01

Sign Up

Register your institution at opticrm.app. Pick your subdomain and you're in.

02

Configure

Set up classes, fee structures, academic year, and user roles using the guided onboarding checklist.

03

Import Data

Bulk import students, staff, and contacts from Excel. Or start fresh and add them as you go.

04

Go Live

Invite parents to the portal, start collecting fees online, mark attendance, and manage everything from one dashboard.

Simple, Transparent Pricing

Start free. Upgrade when you're ready. No hidden fees.

Free
₹0
up to 50 students
Students, attendance, basic finance. Perfect for small coaching centres.
Get Started
Starter
₹999
/ month · 500 students
Academics, fees, HR, communication. For growing schools.
Start Trial
Enterprise
₹9,999
/ month · unlimited everything
Full AI, workflows, API, webhooks, white-label, multi-campus.
Contact Sales
View full pricing details

Start Managing Your School with OptiCRM Today

Starting at ₹999/month. Free for up to 50 students. Set up your institution in minutes.

Get Started Free

14-day free trial · No credit card required · Cancel anytime

Have Questions? Let's Talk

We'd love to hear from you

Reach out to the right team for the fastest response. Our team typically replies within 24 hours on business days.

We typically respond within 24 hours. Your information is protected and never shared.

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