OptiCRM module

Admissions CRM

From enquiry to enrollment — with a Kanban pipeline

Manage the complete enquiry-to-enrollment journey with 10 configurable pipeline stages, a drag-and-drop Kanban board, stage history tracking, document verification, and counsellor assignment. Every stage change is audited with timestamp, user, and reason.

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Admissions pipeline

Class of 2026
Applied 24
Aarav S.
Priya P.
Karan T.
Interview 11
Rahul K.
Diya M.
Offer Made 6
Anika R.
Vivaan G.
Source: website 14 · referral 9
Capabilities

What Admissions CRM gives you

10-stage enquiry pipeline

Enquiry → Applied → Docs Verified → Assessment → Interview → Offer Made → Offer Accepted → Enrolled. Plus Rejected and Withdrawn outcomes. Fully configurable per institution.

Drag-and-drop Kanban board

Visualize your entire admissions pipeline in one view. Drag enquiries between stages. Counsellors see their assigned leads; admins see everything.

Complete stage history

Every stage change is tracked — previous stage, new stage, timestamp, user, and reason. Full audit trail for every application.

Source attribution

Track where every enquiry came from — Website, Walk-in, Referral, Social, Portal, or Other. Measure which channels actually convert.

Spotlight

Drag-and-drop Kanban board

Visualize your entire admissions pipeline in one view. Drag enquiries between stages. Counsellors see their assigned leads; admins see everything.

  • Visualize your entire admissions pipeline in one screen.
  • Counsellors see their assigned leads; admins see everything.
  • Drag enquiries between any of 10 configurable stages.
Try it free →

Admissions pipeline

Class of 2026
Applied 24
Aarav S.
Priya P.
Karan T.
Interview 11
Rahul K.
Diya M.
Offer Made 6
Anika R.
Vivaan G.
Source: website 14 · referral 9
How it works

From zero to live in 4 steps.

01

Capture

Enquiries arrive via website form, walk-in, portal, or bulk import. Each gets an auto-generated reference number.

02

Assign

Route to a counsellor manually or automatically based on source, grade applying, or programme interest.

03

Nurture

Counsellors move enquiries through stages using the Kanban board. Follow-up dates trigger reminders.

04

Convert

On enrollment, the enquiry becomes a Student record with guardians, documents, and history preserved.

Everything in Admissions CRM

Every capability, in detail.

Block 01

Auto-generated reference numbers

  • Auto-generated reference numbers

    Every enquiry gets a unique, sequential reference ID automatically.

  • Custom fields on enquiries

    Add your own fields (programme interest, previous school, referral source) using the custom object builder.

Admissions CRM

2 capabilities

Every enquiry gets a unique, sequential reference ID automatically.

Block 02

Bulk import from spreadsheets

  • Bulk import from spreadsheets

    CSV/Excel import for bulk enquiry creation during event days or advertising campaigns.

  • Stage-based permissions

    Who can move an enquiry to "Offer Made"? Configure stage transitions per role.

Admissions CRM

2 capabilities

CSV/Excel import for bulk enquiry creation during event days or advertising campaigns.

Block 03

Notes & activity log

  • Notes & activity log

    Every call, email, and meeting is logged per enquiry. Full context for handoffs.

  • Offer letter generation

    Generate and send offer letters when an enquiry reaches the Offer Made stage.

Admissions CRM

2 capabilities

Every call, email, and meeting is logged per enquiry. Full context for handoffs.

Block 04

Conversion analytics

  • Conversion analytics

    Funnel visualization by stage, source, and counsellor. Know your drop-off points.

  • Automatic enrollment on acceptance

    When an enquiry reaches "Enrolled", a Student record is created with the pre-filled data.

Admissions CRM

2 capabilities

Funnel visualization by stage, source, and counsellor. Know your drop-off points.

Under the hood

For the technical folks on your team.

Stage-history tracking on every enquiry — full audit trail

Kanban behavior configurable per pipeline

Custom fields via the dynamic entity system

Document verification with role-based approval

Convert more enquiries into enrollments.

Drag-and-drop pipeline. 10 configurable stages. Counsellors, sources, and follow-ups — all in one screen.

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